Perfume

what the book needs to stand out from other books!

Tip:
It is always good to use a visual element that a reader can quickly relate to — showing a human element does this very well.

What the judges are looking for:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover needs to be able to work on its own and be eye-catching within a crowded bookshop setting.

The winning design will need to:
have an imaginative concept and original interpretation of the brief
be competently executed with strong use of typography
appeal to the broadest possible audience for the book
show a good understanding of the marketplace
have a point of difference from the many other book covers it is competing against
be able to sit on the shelves of a supermarket as easily as it sits on those of more upmarket bookshops such as Waterstone’s